David of grocery delivery business taking on Goliath – The “Zepto” story
If you visit the website of Zepto https://www.zeptonow.com/ what strikes you initially is the “SPEED” at which they...
The quick fix in marketing: “Ctrl + C” & “Ctrl + V” : Does it really work?
“Ctrl + C” & “Ctrl + V” are the two commands which are managing more careers than we...
What’s in a color?
If you ask this question to a brand historian, his answer would be “Everything”. With approximate 60,000 thoughts...