“Search”, ‘Review”, “Comparison”, These ternary words were my monotonous routine just few days before. Since inception of 2022 I was confused, poised, undecided and what not. You all must be thinking what am I talking about or must have assumed about the subject as you can see the title above.…
Keep the Wallets Away!
“UPI Transactions above Rs. 2,000 made via PPIs such as wallets, credit cards will have an interchange fee of 1.1% from April 1st onwards. Well, it is April 1st today, and the charges are for real. The first questions that come to mind are, WHAT, HOW, AND WHY???So here are…
Summer Internship Program (SIP)
As all of you are getting ready for your Summer Internship Program (SIP), a 60 – day window in your PGDM course to experience the working of a company firsthand, your feelings must be mix of excitement and fear. Excitement, because of the novelty that comes from routine of college…
Enemy at the gates : Business as usual (What’s going on between Russia and Ukraine?)
While a movie by the same name is my favorite but in no way, I am justifying the war. Russia is vast. It is unimaginably massive. It is 11 time zones long and has a 36000km long coastline and 17 million square km in area. Then, why does it still…
National Youth Day
National Youth Day: Awakening the Youth Power ‘National Youth Day’ is celebrated in India on 12th January every year. This day marks the birth of great Indian Philosopher Swami Vivekanand Ji. He was the chief disciple of Swami Ramakrishna Paramahansa, of Ramakrishna Mission. Swami Vivekanand Ji was the first…
Understanding the Psychology of Sales
For all those who see themselves as making their careers in Marketing and Sales, Imagining about selling a product with conviction is still the most daunting task. The sales pitch used by the seller is one of the major determinants of whether the product is worth the purchase or not.…
David of grocery delivery business taking on Goliath – The “Zepto” story
If you visit the website of Zepto https://www.zeptonow.com/ what strikes you initially is the “SPEED” at which they are promising grocery delivery. They stick their neck out and claim that “Order” & “Don’t blink” & it will be delivered to you within 10 minutes. And “It” includes – Grocery, Vegetables…
Beating the Examination Blues
Writing examination is the most scared and fearful experience of students from all age groups. Beginning from initial years of school age to preparing for competitive examinations, students have expressed sharing symptoms of anxiety, fear, hopelessness, feeling of in capability, depression and most common one is losing self confidence. Thus,…
Mastering Your Mind for Better Mental Health and Wellbeing
Human brain is the most complex organ of our body. It is responsible for carrying almost all the functions of our body. However, Psycholgists and Neuro-scientists strongly believe that human mind can be trained to function in a more productive and progressive manner using various cognitive techniques including…
The quick fix in marketing : “Ctrl + C” & “Ctrl + V” : Does it really work?
“Ctrl + C” & “Ctrl + V” are the two commands which are managing more careers than we can ever imagine. This is the easiest trick in the book and the most used one. People with low creativity and zero originality who are in search of a shortcut to success…