National Youth Day: Awakening the Youth Power ‘National Youth Day’ is celebrated in India on 12th January every year. This day marks the birth of great Indian Philosopher Swami Vivekanand Ji. He was the chief disciple of Swami Ramakrishna Paramahansa, of Ramakrishna Mission. Swami Vivekanand Ji was the first…
Understanding the Psychology of Sales
For all those who see themselves as making their careers in Marketing and Sales, Imagining about selling a product with conviction is still the most daunting task. The sales pitch used by the seller is one of the major determinants of whether the product is worth the purchase or not.…
David of grocery delivery business taking on Goliath – The “Zepto” story
If you visit the website of Zepto https://www.zeptonow.com/ what strikes you initially is the “SPEED” at which they are promising grocery delivery. They stick their neck out and claim that “Order” & “Don’t blink” & it will be delivered to you within 10 minutes. And “It” includes – Grocery, Vegetables…
Beating the Examination Blues
Writing examination is the most scared and fearful experience of students from all age groups. Beginning from initial years of school age to preparing for competitive examinations, students have expressed sharing symptoms of anxiety, fear, hopelessness, feeling of in capability, depression and most common one is losing self confidence. Thus,…
Mastering Your Mind for Better Mental Health and Wellbeing
Human brain is the most complex organ of our body. It is responsible for carrying almost all the functions of our body. However, Psycholgists and Neuro-scientists strongly believe that human mind can be trained to function in a more productive and progressive manner using various cognitive techniques including…
The quick fix in marketing : “Ctrl + C” & “Ctrl + V” : Does it really work?
“Ctrl + C” & “Ctrl + V” are the two commands which are managing more careers than we can ever imagine. This is the easiest trick in the book and the most used one. People with low creativity and zero originality who are in search of a shortcut to success…
What’s in a color?
If you ask this question to a brand historian, his answer would be “Everything”. With approximate 60,000 thoughts crossing our mind everyday, it’s a herculean task for brands to ensure that consumer remembers the intended brand. Not to forget, the competition breathing down the neck and an ever-dwindling attention span…
Maintaining Mental Health of patients and care givers during Pandemic
The current pandemic scenario has made it quite evident that health is our priority and we should try our best to maintain our physical as well as mental health and wellbeing. Currently, Covid-19 has reached our homes, our mind and even ruptured our inner peace. Patients, caregivers as well as…
Bounce Back! – By Dr. Vibhuti Gupta
Dear Students, Hello! Let’s start today with something most of the students feel quite often. When confronted with challenges, you feel like giving up, feel hopeless, feel helpless, feel unworthy etc. The list is endless. Do you know something? Almost all of us are quite capable of achieving anything…
Top 10 tips to groom your personality -Dr. Vibhuti (April 2018)
Top 10 tips to groom your personality Dear Reader, In a very crisp, simple to understand write-up, I will let you know how you should take care of yourself and your personality will automatically be groomed. Take care of your dressing style: First thing to be taken care of is…