Dr. Naela Jamal Rushdi
PhD, UGC NET(JRF), MBA, CFPCM
Director & Professor (Finance & Accounting)
Experience (in years)
Dr. Naela Rushdi is a PhD in Investment Behaviour from Lucknow University, an MBA in Finance and a CFP from Financial Planning Standards Board.
She has been teaching Finance, Accounting and related subjects to post-graduate level management students for the past 18+ years. Her research work has been published and presented in many national as well as international publications and conferences. She has special interest in the areas of investment psychology, behavioral finance and wealth management.
Besides teaching, she also has strong inclination towards community development and support two NGO’s working for rural women education and empowerment and educating underprivileged children.
Teaching Accounting and Finance to a diverse group of students with varied academic backgrounds as well as differing goals in their careers is a challenging task and one that I love to accomplish. The first step is to make the students understand that Finance and Numbers are an intrinsic part of life for everyone and not something to be afraid of.
I strongly believe that any student, with any academic background, is capable of learning Accounting & Finance. Pre-conceived notions like “Finance is for students from Commerce Background” or “Numbers cannot be done by a Humanities Student” have to be unlearned. And through my teaching methods and assessments, I attempt to execute this thought.
I follow a very practical approach to teaching. I do not expect memorizing of theoretical concepts and long answers in evaluations from my students. Rather, the focus is on application of concepts, practice of numerical problems and on analysis/interpretation of numbers for decision making.
In Accounting for Managers (previously Basics of Accounting) Course, I teach the terminology of accounts through a self-developed teaching case “The Black Sheep”, then go on to practical problems of Accounting Equation & identification of Incomes, Expenditures, Assets, Liabilities and Capital from an actual Annual Report of a Public Limited Company. Entire Financial Statement Analysis is done in class using this sample company. Thereafter, the students are divided into groups of 6-7 and different sectors are allotted to them, with two companies in each sector. Students have to prepare a group project on Financial Analysis, for their respective companies and sectors. Then, Group presentation and Individual Viva is done to evaluate their understanding and application.
In Finance Courses, numerical assignments, using MS Excel Spreadsheets are done extensively to make students proficient with concepts of Finance as well as Excel. I also regularly use innovative methodologies like Blended Learning, Flipped Classroom, Muddiest Point, Collaborative Learning, Crossword Assessments, etc.
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